The start of your own Internet business is certainly one of the simplest possibilities under all start-up forms. Founders benefit here above all from extremely low entry barriers and can usually start generating their first sales within a very short period of time. But one thing you need in any case: your own web shop and this is exactly what many prospective entrepreneurs feel overwhelmed with.
The web shop as a prerequisite for online trading
Just as a stationary retailer needs his own shop in the best possible location, in the right size and with the right equipment in order to run his business at all, no online retailer can do without his own web shop. Your own shop forms the external framework for your sales activities on the Internet and is absolutely irreplaceable.
Every online shop has two important components. On the one hand there is the so-called frontend. This includes everything that the visitor of your pages gets to see, for example the start page, the different product categories, the individual article pages, the shopping basket or the checkout area. On the other hand, the web shop has the so-called backend. This is the interface that you and your employees use to manage the shop. From here you can make certain adjustments, add articles, start and control promotions and campaigns, view and edit incoming orders, and also call up statistics and evaluations.
In addition, web shops are equipped with functions that establish connections to external partners. Such interfaces can considerably facilitate the daily work of an online retailer. For example, this could be the possibility to automatically forward incoming orders to the respective suppliers or to check the inventory of manufacturers and wholesalers in real time in order to actively offer only those articles in the shop that are actually available. At this point, you will see that such additional interfaces are very important, especially for drop shipping merchants, and that they are crucial in terms of the workload involved.
You have the choice: Two options for your success
We have seen so far that there is no way around your own web shop anyway, if you want to start an online trade. If this is to be implemented on the basis of DropShipping, then some additional requirements apply to the shop solution. As a registered user of DropShipping.co.uk you will enjoy a very special advantage in this context. In the login we introduce you to two excellent shop systems with which you can start your business immediately. And best of all, one of the systems is completely free for you.
Before you decide on a particular shop system, we would like to draw your attention to the fact that there are basically two different types of systems, both of which are suitable for you. On the one hand, this is a turnkey shop that is made available to you by a DropShipping supplier.
This is of course adapted to the assortment of the individual manufacturer or wholesaler and usually offers you all the functions you need to be able to get started immediately on this basis. On the other hand, you can also use any shop system and have it individually adapted to your requirements as a DropShipper. In the following, we will tell you a little more about the two options and introduce you to their features, advantages and disadvantages.
Option 1: The shop directly from the supplier
The option is obvious, fast and convenient. Many DropShipping suppliers today offer their dealers their own shop system, which can be used immediately to sell their products on the Internet. The shops are usually adapted to the respective product area in terms of design and structure. They can be used either free of charge or for a small and standardized fee. And of course such web shops offer a direct connection to the DropShipping supplier, automatically transfer their articles into their own assortment, check stocks in real time and forward incoming orders independently. In addition, in many cases they provide information in the back office about the orders, the products already accepted and open and already paid invoices.
With their own shops, the DropShipping suppliers naturally pursue the objective of accelerating the sale of their own products. Therefore, the systems are often deliberately unable to manage articles from other suppliers or their own offers. Also with regard to integrated marketing and sales promotion instruments, pronounced extensions are rather not the order of the day. All in all, the retailer has to make concessions when it comes to individualisation and make do with the possibilities that the shop system provides for him.
DropShipping shops directly from the supplier offer a good solution for newcomers to online trading who initially want to restrict themselves to the product area and the articles of a single manufacturer or wholesaler anyway, who do not want to invest much time in planning and setting up individual shop systems and who value standardized and rather low costs.
DropShipping Shop Example 1: ALSO Deutschland GmbH
The industry leader for computers, telecommunications, consumer electronics and accessories
ALSO Deutschland GmbH specialises in the trade with computers, computer accessories and peripheral devices as well as in the sale of products from the telecommunications and consumer electronics sectors.
The Group’s extensive product range is based on more than 160,000 different products. These include many branded products as well as less expensive offers from lesser known manufacturers. All in all, the company’s product range covers all the needs and wishes of modern customers in the above-mentioned sectors and enjoys an excellent reputation on the market.
The DropShipping Shop of ALSO Deutschland GmbH
ALSO Deutschland GmbH offers its affiliated dealers and resellers both drop shipping and its own dealer shop. The rental shop is available in different configuration levels, which differ from each other in terms of their range of functions. In principle, both the Group’s products and its own articles can be entered here. The rental shop is available from a monthly fee of 95.00 euros, depending on the expansion stage. Product texts, technical data and product images can be taken from the ALSO database. With regard to returns and complaints, affiliated online retailers can book various service packages. Incoming orders are transmitted to the ALSO system with just one click. The availability of products is checked automatically.
DropShipping Shop Example 2: HEGA GmbH
The multi-brand wholesaler for pet supplies
Founded in 1990, HEGA GmbH is today one of the largest multi-brand suppliers of pet care products. A total of 70 employees work here on purchasing goods, selling them to pet markets, DIY stores, garden centres and online retailers, handling logistics and looking after affiliated trading partners.
The wholesaler’s extensive range is based on over 6,000 products. These include a large selection of feed, litter for various small animals and numerous accessory products.
The DropShipping-Shop of HEGA GmbH
For interested online merchants, HEGA GmbH provides extensive DropShipping functions as well as its own rental shop. Products of the company and own articles can be put into the shop system as desired. The required product texts and illustrations for the HEGA products can be taken directly from their system. Incoming orders are transmitted fully automatically to the wholesaler, from where they are reliably processed and dispatched. The design of the shop can be individually adapted to the wishes and ideas of the respective online retailer. HEGA GmbH charges a flat rate of 39.00 Euro for the use of the rental shop. The availability of the ordered products is checked by the system within 15 minutes of receipt of the order. The delivery rate is currently 98 percent for the range of products.
Option 2: Own shop with connection to your suppliers
Behind the second option are the solutions for the individualists among the prospective online merchants. Here one falls back on any shop system, of which countless are offered on the market today. Here, not only the upcoming individualizations in terms of design and layout, structure and user guidance as well as equipment with additional functions and options are carried out. The system is also intensively adapted to the special requirements for drop shipping.
For example, the system ensures that article data from different manufacturers and wholesalers can be transferred directly to the system, creates a direct evaluation of the suppliers’ current stock levels and, above all, sets up an automatic transmission of incoming orders to the relevant drop-shipping business partners. The various shop systems on the market are similar in terms of their basic functionality and integrated expansion options. Nevertheless, the various products also set individual priorities, so that dealers have the opportunity to choose a system that optimally meets their own expectations.
Such systems above all offer a high degree of individuality and independence. As a retailer, you do not commit yourself to individual suppliers, but retain permanent control over the selection of business partners and the adjustment of the product range. On the other hand, you don’t have to deal with a turnkey system, but have to do a lot of preliminary work before you can really get started. If you have good programming skills, you can take over the setup yourself. If this is not the case, then the fees for external programmers must be taken into account within your own planning.
Two shop systems that are ideally suited for your own DropShipping business and simply offer everything an entrepreneur’s heart could desire, we provide you with after registration in detail in the member area. With both profile solutions, you are completely independent of suppliers and can act completely individually when it comes to design and layout, functions and structure.
The optimal shop solution fits your requirements
Basically it can be said that both the “All in One” solution from the supplier and your own shop with direct connection to various suppliers functions as a platform for the operation of your online business. Both options are associated with individual properties, advantages and disadvantages. How heavy they weigh, however, depends on the one hand on the concrete shop system and on the other hand on your individual requirements. It is therefore not possible to answer in a standardised way which solution is the better one. The path to the right decision therefore always leads you through an intensive examination of your personal requirements and focal points.
The following table should help you to prepare for the upcoming decision. Here in the “Properties” column we have noted a whole series of specific requirements for our own web shop and defined in the two columns how these requirements are met by the respective shop systems.
Just go through the points one by one and in the first step just think about how important each aspect is to you. For example, start with the point “Budget”. Do you have financial resources at your disposal that you could invest in independent shop development? Such expenses will be incurred in any case if you decide to set up an independent shop and optimize it for drop shipping operations. How high the actual costs will be depends on your personal requirements.
If you choose a shop from a drop shipping supplier instead, you can assume standardized costs. Most providers provide their systems for a monthly fee. In addition, there may be a one-time setup fee. In any case, you know the costs right from the start and can plan them firmly.
Now make similar considerations about all listed properties and areas and develop a basis for your decision in this way.
|Features & Benefits||supplier shop||Own shop|
|» programming skills||not required||beneficial|
|» technical possibilities||rather small||comprehensive|
|» layout||rather uniform||individual|
|» many suppliers||curtailed||possible|
These tips will help you to make the right decision for your shop system right away.
In a way, the shop system forms the heart of the entire business in online retailing. It depends on him how easy it will be for you to get your company on the road to success and keep it that way. The main thing is that your shop software offers you all the necessary functions and options and at the same time ensures that visitors and customers feel comfortable with you and find their way around quickly.
For DropShipper there is another requirement. Here the shop system decides to what extent daily recurring work steps typical for this form of retailing can be automated. We are talking about special DropShipping functions that ultimately determine how much work you personally have to do. The following tips will help you to select exactly the right shop system for your DropShipping business quickly and efficiently.
Analyze your own needs carefully
At the beginning of the decision-making process for a suitable shop software should always be the definition and definition of personal needs. IT experts call the result of such a process a requirement specification. All software requirements are carefully noted here. In the further course of the process, the requirements specification then serves as a standardized check as to whether a particular shop solution really fits the individual requirements or whether gaps are emerging. If this is the case, then one can still consider whether one can come to terms with a certain deficit in the software, because the other features are all the more convincing.
In any case, however, it is avoided that an important requirement aspect is forgotten or overlooked. So take your time and carefully analyze what your shop system needs to be able to do and what is most important about the software. Put the noted points in order of importance and make sure that each requirement point is described clearly and comprehensibly. Don’t include unimportant points and self-evidences in the list and make sure that nothing decisive is missing.
Get an overview of the offers on the market
Several years ago there were hardly any shop systems on the market. If one wanted to go into business for oneself as a trader, in many cases one had to come to terms with the few solutions and be satisfied with their functions. It was not for nothing that in the early days of e-commerce there were many shop operators who themselves came from the programming sector and developed their own shop programs. Today the situation is completely different. Meanwhile there are shop solutions like sand at the sea and the range of offered systems is huge.
So that you can really work with the optimal solution in the end, we recommend that you take a very close look at the current offer on the market. Of course, the Internet makes this task much easier for you. So start an extensive research and get your own impression of the available systems. These can be roughly divided into purchasing systems, rental systems and free systems. Keep in mind that the free shop programs usually still have to be adapted and set up quite laboriously. So there are also costs and expenses for the supposed free solutions, which you should quantify and consider.
Pay attention to special DropShipping functions
As a DropShipping retailer, your business model differs significantly from that of your conventional competitors in many areas. First and foremost you benefit from many advantages. These include, for example, low capital requirements, low running costs and the excellent relationship between income and working hours. What many prospective DropShippers don’t realize: You have the possibility to increase these advantages even more if you pay attention to some additional functions when choosing your shop system.
The most important option is that your program automatically forwards incoming orders to the respective supplier. This ensures that you do not have to deal with this time-consuming task yourself, which can often lead to errors. A second example for such special DropShipping functions is the automatic comparison between the current stock levels of your suppliers and the display of products on your shop pages. Concretely speaking: Items that are not available at the moment will be automatically removed from the assortment temporarily. If the product is available again, it will also appear again on your shop pages. When choosing your DropShipping shop system, pay attention to such functions and features.
Find out about experiences and ratings
The selection process of a shop software is usually characterized by facts and figures. Here it is necessary to compare different features exactly with each other, to estimate capacities and to check available systems for important functions. This constant occupation with relevant information is particularly exhausting if you are not a computer specialist or programmer yourself. In addition, we therefore recommend that you take a look around for experience reports and evaluations. Search the Internet for appropriate assessments that will help you to select your personal shop software even better and more soundly.
Of course, this does not mean that you should forego the technical review and analysis of the available functions and options. Rather, it is a useful addition that gives you an expanded impression and expands your horizons. Often you will come across shop solutions that you have not even thought about yet and where it can be worthwhile to have a look at the respective software. But always check the plausibility of your ratings. It can also be a case of clumsy advertising or discrediting by the competition.
Before making a decision, check whether all the criteria are met.
Once you have spent some time looking for a suitable shop solution for your DropShipping business, you will be relieved when the right software is finally on the horizon. Many budding entrepreneurs, however, are so excited to have finally discovered a solution that they may fail to take a particularly critical look at the concrete shop system.
We strongly advise you to review your original requirements catalog before making a final decision about a shop solution, and then verify that the system really does meet all the conditions you have defined. Often the decision is rather a sign that the DropShipper doesn’t feel like further comparison and would finally take off with his own business. It can also happen that you are relieved to have finally found a perhaps particularly simple, uncomplicated or inexpensive solution and to refrain from taking a closer look at your criteria in this situation. For this reason, you should undertake to carry out a final thorough examination before any binding decision is taken.
Once your own DropShipping Shop has been set up and set up, nothing stands in the way of success. Now the most important thing is to decide for the optimal marketing. With us you therefore learn 5 strategies for your success I’ve never known.
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